iPhone keyboard case lets things slide

Why don't you slide on over here?

(Credit:Concord Keystone)

Once upon a time, cell phones with small screens were supplemented with an invention known as the slider keyboard. this advance made texting much more pleasant for fleet-fingered phone users.

Now that touch screens have taken over the market, virtual keyboards are the norm. It’s not always fun trying to cram your digits onto a digital representation of a keyboard. with the Concord Keystone Eco Slider, you can turn youriPhone into a keyboard-toting slider phone.

This isn’t a brand spanking new idea. ThinkGeek came out with the TK-421 iPhone keyboard that swivels into position. Concord Keystone keeps things a little more compact with a straightforward sliding motion.

The $49.99 Slider consists of a case that you snap onto youriPhone 4. A small QWERTY keyboard slides out of the bottom for your texting and e-mailing pleasure.

it connects through Bluetooth and a full charge can give you up to 30 hours of typing time. the keyboard will suck some of the sleek off of your iPhone, but that’s the trade-off you make for having real keys to push.

Now, when someone says, “Hey, is that an LG Rumor? How retro!” you can secretly chuckle to yourself and know that it’s really an iPhone with a Concord Keystone Eco Slider case.

Free Your iPhone or iPad From the Tyranny of iTunes Syncing

Previously, one of the great irritations of owning an iPhone, iPad, or iPod Touch was that you were constantly forced to plug in your phone or tablet to move data from your computer to your device. new features in iOS 5, however, finally allow you to sync all your data without having to go through your computer.

With these new features, you can sync and update your iPad or iPhone wirelessly. You’ll encounter a few trade-offs–for instance, wireless syncing is significantly slower than syncing via USB–but after you install iOS 5 through iTunes, you may never plug your iGadget into a computer again.

[Read: Apple iOS 5 Review: Ambitious Update Rings In the Changes]

Until iOS 5, Apple required you to plug in your phone or tablet in order to shuttle new data out of iTunes and onto your device; for each new album, for example, you had to plug in and sync up. iOS 5 offers an easy alternative: just check the box next to the ‘Sync with this [device name] over Wi-Fi’ option, which should now appear in iTunes whenever you sync any iOS 5 device.

If you plug your phone or tablet into a power outlet, and the device is connected to the same wireless network as your computer, the two now will automatically sync their information. and if you’re in a hurry, you can manually force your iOS device to sync up right away. just go to Settings, General, iTunes Wi-Fi Sync, and press the Sync Now button to get your new music and apps onto your iPad or iPhone whenever you want.

iOS 5 also improves the way iDevices handle software updates, ending the irritating process of updating the operating system through iTunes. before iOS 5, you had to plug your phone or tablet into your computer, wait for the computer to download the new iOS software, wait for it to load the software on your device, and then wait for the device to update and restart itself.

The whole process could eat up an hour or more, and your iOS device was stuck tethered to your computer the entire time–frustratingly immobile and unusable. Now, once iOS 5 is installed, you can download any future iOS software updates directly to the device. just approve the update, and your phone or tablet will download and install it; no need to attach it to your computer. your iGadget will be unusable for only a minute or two as it installs the iOS update and restarts.

iOS 5 also marks the launch of Apple’s free iCloud service, which automatically uploads and backs up data to Apple’s servers. The company intends for this service to be used with iTunes, but it’s also a great way to unhook your phone or tablet from your computer without fear. iCloud automatically backs up all your book, app, and music purchases, even if you never plug the device in for a traditional backup with iTunes. If your gadget ever goes missing or has its memory wiped, you’ll be able to restore most of your data by retrieving it from iCloud.

All this wireless syncing has some drawbacks, however. for starters, you can’t sync your music or videos over Wi-Fi unless you have iTunes open, even with iCloud. Syncing your data wirelessly also takes much longer than the process would if you connected your gadget directly to your computer. If you’re syncing only an album or two, you probably won’t mind the slower speeds, but if you’re regularly switching out gigabytes of music or video, syncing could take hours over a wireless connection.

Clearly Apple hopes to alleviate this problem with iTunes Match, the music streaming service that’s set to launch in the next few weeks. Since iTunes Match will let you stream all the music in your library with ease (or so the company promises), users with music collections larger than their device’s storage capacity won’t need to swap out their music.

RingtoneStudio Easily The Best iPhone Ringtone App

The iPhone is the most popular mobile device in the history of the world. there are over 100 million iPhone users scattered throughout the globe. one of the most appealing attributes of the iPhone is that it boats so many entertaining and engaging applications. You can do anything from creating your own personalized music stations to reading reviews of restaurants in your local area. Applications can be tremendous tools. This is absolutely the case with RingtoneStudio, which happens to be the best iPhone ringtone app on the market. there are so many reasons that this is the cream of the crop when it comes to iPhone ringtone applications.

RingtoneStudio is the best iPhone ringtone because it produces ringtones like a well-oiled machine and demands such little from users. All users have to do is drop their music files into the application’s iPhone themed interface and allow it to pump out iPhone ready ringtones. Simplifying the task even further, RingtoneStudio supports all the major sound file formats. This includes unlicensed iTunes music, “MP3,” “AAC,” “M4A,” and “WAV.” one of the major weaknesses of the iPhone is that it is known to feature default ringtones that are soft and need a boost in volume. RingtoneStudio allows you to configure the volume of sound files before they are converted to ringtones. You can zoom in to pinpoint the perfect starting and ending points of your sound clips. RingtoneStudio is the best iPhone ringtone app because it even lets you convert portions of movie clips to iPhone ready ringtones. You may have a favorite movie line that would serve as a great ringtone. RingtoneStudio can get it done for you with ease.

RingtoneStudio is all about convenience. it is available via easy digital download and works with all the versions of the iPhone available. Once you start pumping out iPhone ready ringtones with ease, it will become clear that RingtoneStudio is the best iPhone ringtone app out there. 

TomTom for iOS Gains iPad Compatibility

TomTom today announced that it has released new universal versions of its turn-by-turn GPS applications, bringing native iPad compatibility for the first time. TomTom offers over two dozen localized GPS apps, which now include an enhanced user interface optimized for the iPad.

The TomTom App for iPhone/iPad, version 1.9, features a new map release – a benefit to users of both Apple devices – with updated roads and points of interest. With this new release, TomTom has made use of the extra iPad screen size. the full-screen display shows both driving view and advanced lane guidance at the same time. Drivers can also switch to driving view with one touch from anywhere within the App, and can access guidance options in a tap.

With TomTom’s existing apps now being universal, current users of the iPhone version can simply download the latest update and install the app on both iPhone and iPad free of charge.

Unlock iPhone 4, iPhone 3GS on iOS 5

iOS 5 is the smartest iOS released so far by Apple, with more than 200 new features and enhancements. We know that you are pretty excited to get your hands on iOS 5. If you are not an unlocker, then we have a comprehensive guide on how to jailbreak iOS 5 on iPhone, iPad, and iPod Touch.

Note that the current iOS 5 jailbreak is tethered and is compatible with only iPhone 4, iPhone 3GS, iPad 1, and iPod Touch 4G/3G. iPad 2 owners will have to wait for a iOS 5 jailbreak, there is none available as of now. iPhone 3GS old bootrom users are pretty lucky; their jailbreak will be untethered!

Can you unlock iPhone 4 or iPhone 3GS on iOS 5?

Yes, you can unlock your iPhone 4 or iPhone 3GS on supported basebands using the latest version of Ultrasn0w.

What are the supported basebands?

You can unlock iPhone 4 on 1.59.00 and iPhone 3GS on any of the following basebands: 04.26.08, 05.11.07, 05.13.04, 06.15.00.

Basebands not yet supported

iPhone 4: 02.10.04, 03.10.01, 04.10.01

iPhone 3GS: 05.14.02, 05.15.04, 05.15.04, 05.16.01, 05.16.02

How to jailbreak iOS 5 on iPhone 4 without updating baseband?

iPhone unlockers SHOULD NOT update to iOS 5 firmware as this will result in upgrading of baseband and hence loss of unlock. If you have several times in the past upgraded your firmware without updating baseband, you may already be aware that PwnageTool and Sn0wbreeze (port of PwnageTool for Windows) are the two tools available for building custom iOS firmware.

However, this time, the iPhone Dev Team have not released a new version of PwnageTool. Instead, they have decided to put in the functionality into Redsn0w’s Mac version. Windows version of Redsn0w does not yet support custom firmware.

So, currently, Windows users have no option of jailbreaking their iPhone on iOS 5 without updating baseband. They should wait for an updated Redsn0w that supports custom firmware building on Windows platform. or take the help of a Mac friend!

Follow our guide on how to jailbreak iOS 5 on iPhone 4, iPhone 3GS without updating baseband.

Unlock iPhone 4, iPhone 3GS on iOS 5 using Ultrasn0w 1.2.4

Now that you have a jailbroken iPhone on iOS 5, you can simply go ahead and unlock your device with a few clicks.

1. Open Cydia on your jailbroken iPhone and tap on ‘Search’ tab.

2. Search for ‘Ultrasn0w’ and install the app. The current version is 1.2.4.

That’s it. your iPhone will now be unlocked and you can use it on any carrier you like.

Leading Business Intelligence on the Middle East & North Africa

Jeetek signs agreement to be the official distributor of "Thumbs Up" and "Santok" in the Middle East

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The products to be distributed in CompuMeCompuMeLoading..., Carrefour Express and Virgin MegastoreJeetek, a leading international distributor of lifestyle technology products, has announced that it has recently signed an agreement to be the official distributor in the Middle East of UK-based manufacturers “Thumbs Up” and “STK” brand from “Santok”. the move further expands Jeetek’s reach across new product categories and bolsters its stronghold in high-growth markets including the UAE where consumer electronics expenditure has been projected by analysts to reach USD 3.1 billion in 2011 and further increase to around USD 4 billion by 2015.

Jeetek will be supplying Thumbs Up and STK products to leading power retailers in the UAE, including CompuMeCompuMeLoading..., Carrefour Express and Virgin Megastore. the new partnership is part of Jeetek’s aggressive international growth plans as the company seeks to enhance its presence across a much wider range of markets like South Asia and to further expand its portfolio, which already includes leading multinationals such as Nokia and other premium lifestyle electronics brands.

Jihad El Eit, CEO & Founder of Jeetek, said: “We have witnessed an immense growth in demand for lifestyle technology products in the region, which has opened fresh opportunities to sustain our long-term expansion plans. through our partnership with Thumbs Up and Santok, Jeetek is pioneering a new and exciting way of catering to the technology needs of consumers in the region, introducing original and innovative lifestyle technology products that deliver true value to our customers. our strategic alliance with Thumbs Up and Santok will certainly contribute in bolstering our stronghold in key growth markets such as the UAE, which has been one of the most profitable destinations for our products. Jeetek will build on the success of this partnership to continue to look for new opportunities to deliver premium-quality offerings and reinforce our reputation as the premier distributor of lifestyle technology products in the region.”

Jeetek will be distributing several products manufactured by Thumbs Up, including chargers, wireless cameras, underwater cameras, TV digital photo key ring, neon travel alarm clock and other novelty items. Jeetek will also distribute the latest Santok branded products such as a wide array of accessories for the iPad, iPhone, Bluetooth devices, Blackberry and portable music players, a premium selection of screen protectors and other consumer electronics products.

Jeetek has been fast expanding its vast operations in the mobile distribution industry spanning the entire Middle East and South Asia. the company has built a solid track record as a quality-driven organisation, focusing on customer satisfaction and strictly adhering to global best practices.

Thumbs Up is known for designing, developing and introducing its own range of innovative and unique novelty gift items and gadgets. the company’s high manufacturing standards have been key to satisfying the expectations of its global clientele.

Santok has been a leading supplier for over a decade of cellular-specific and related products including handsets, accessories and consumer electronics. With over 2,000 product lines, the company offers an unrivalled product range, realistic pricing structures and a professional team, helping reaffirm its position as one of Europe’s leading accessory distributors.

For more info:DNA Communications P.O. Box 191117Dubai, UAETel.: 04 3988490Fax: 04 3988491Email: : dnacomm.com

© Press Release 2011

Highlighting Your Style With Leather iPhone 3g Accessories

Apple’s iPhone has taken smart phones all to a whole new level. their new next generation 3g iPhone has given users an entirely new experience. with the next generation iPhone comes next generation accessories. Discover how you can get both function and fashion with leather iPhone 3g accessories.

With the different types of leather iPhone 3g accessories on the market, you can now complement your dress with the case you chose for your iPhone.

So, what’s out there?

Griffin offers the Elan Leather Holster; this full grain leather embossed case will protect your iPhone from damage from accidental drops as well as adding a smart business look. And for the gunslinger in you, the holster can be attached right to your hip with a two directional leather wrapped clip for when you need to draw your phone in a hurry. the nice thing is that the clip is also able to be attached to pocketbooks, assorted carry bags, backpacks and briefcases.

DLO offers a more traditional leather horizontal holster case, made of Black Lambskin leather with a tan interior. the Velcro tab allows you easy one hand access to your phone; the corners are notched so you can use your headset jack no matter how you place the iPhone in the case.

Any 3g iPhone owner can buy a leather case and holster combo made by Case-Mate. It boasts the finest grain Italian Pebblestone Leather that is wrapped around an impact resistant molded shell, 360-degree rotational clip and a lifetime warranty.

MacAlly Peripherals makes different types of leather iPhone 3g accessories. the company, in addition to offering the Bella line of protective leather cases, also offers form fitting leather cases for iPhones. made with a stitch seamed Napa leather front and including a neck lanyard this case is more suited to casual attire and has an urban look to it. It has a clear screen protector in the front and openings to all ports and controls. the Bella model comes both in white or black.

If you’d rather keep your iPhone in a your pocket or purse, you can purchase a Black Premium Leather Wallet case from AT&T. Not only is the case professional looking, but it is well made to protect the iPhone from drops and rough handling. the case opens from a flip cover, which makes use similar to that of traditional flip phones.

Incipio offers a diverse line of leather iPhone 3g accessories for everyone’s fashion. Incipio has a stylishly neo-classic Black or Brown Bond Street Leather case holster with magnetic flip fastener and leather and micro suede lining for any occasion, Limited Edition Premium Italian Leather Cases (only 500 made) available in Black or Raw for high society, and even tantalizing naughty Bikini Leather cases in colors from Olive green to Chocolate.

With the many leather iPhone 3g accessories on the market, everyone from the most conservative businessman on Wall Street to the trendiest high school student on the beach can find the leather case that expresses who they are.

about the Author

Get the leather iPhone 3g accessories that will get your iPhone to pop while protecting it and making it easier to use. Go to:leather-iphone-3g-accessories.wetpaint.comFind more about leather 3g accessories at:squidoo.com/leather-iphone-3g-accessories

If Android “Feels Wrong” then I don’t want to be right

Artwork courtesy aidanwojtas on flickr

It seems that my friends and colleagues have gone iPhone crazy, yet again.

This is of course to be expected. iPhone mania happens every year, like a force of nature. like the seasonal rushing bloom of the sakura in Japan, or as in North America where the expectation is that the trees will change color during the last weeks of October, ushering in the fall and the inevitable winter. you can’t stop it, it simply is.

iPhone happens. Deal with it.

Still, despite the real enthusiasm — all 4 million orders and counting for the newest version, the 4S — this is not the platform I choose to use for my own particular smartphone requirements.

I use an Android device.

  • Also Read: Why I Jumped on Droid Bionic and not on iPhone 5

Indeed, I have frequently recommended the iPhone to others, including my own family. I also own and use an iPad 2, among other tablet devices, and I currently believe that iOS and the iPad is really the only good consumer tablet platform available for now.

However, I really want to see what Ice Cream Sandwich and what Amazon’s Kindle Fire offers before drawing any further conclusions.

My ZDNet Mobile News colleague James Kendrick feels that after playing around with his iPhone 4S after a few days, Android Gingerbread 2.3.x just “Feels wrong.”

I’m not sure how to quantify exactly what he means by “wrong”, but I’ll take my best shot at it.

James’ biggest complaint is that Android does not feel as “fluid” to him as iOS does, particularly when using the web browser and that there are inconsistencies in the user interface.

I’ll give him that. Compared to Safari in iOS 5, neither Gingerbread 2.3.5 nor Honeycomb 3.2’s web browser is as “slick”. And I agree that configuration screens and apps that come from Google and various developers don’t always integrate well, especially once the handset OEMs get a hold of the source and pollute the “vanilla” Android base code with their “value add”.

I’ve complained about these issues numerous times myself. but let’s move forward.

As a “finished product” I agree with James that iOS is more “done” than Android. like all Google products and services, their mobile OS is constantly in a state of flux and enhancement. this is a reflection of the way Google does things as it is a software engineering culture.

This is not a dig at Google, it simply is. as a company, Google is not afraid to release things in varied states of completion. they are the Yin to Apple’s Yang in virtually every aspect when it comes to how they approach software engineering and product releases.

While some people prefer the consistency and stability with the iOS software releases on an annual or biannual basis, some of us would rather get our enhancements constantly and incrementally rather than through big OS updates once or twice a year.

Google is always presenting us Android users with nice surprises and improvements, particularly with their core application updates.

Arguably, some things may be of a more experimental nature like Google Goggles or Google Maps Navigation, and some are more “Done” like the GMail app.

However, with Android, unlike iOS, which has a highly refined set of core apps that come with the OS that cannot be modified or reconfigured, you can easily switch out things that you don’t like and replace them with completely different or even slightly-altered third party apps. Android is a tweaker’s paradise.

Heck, you can switch out Google’s Android Market for Amazon’s Appstore. you can add adult app stores like Mikandi. you can also “side load” vertical market applications for special enterprise use simply by turning on a toggle switch in the configuration settings.

With iOS, this is not so easy to do. want to install a custom app? you need to become a software developer and download the enterprise deployment kit. want to switch out or add a significant piece of functionality that Apple won’t approve of on its App Store? Forget about it. Have fun jailbreaking and using Cydia, and good luck when you have to install a major OS update.

All this has been bandied about and documented ad nauseum. Apple is a closed ecosystem with rules that must be followed (which change constantly and are applied inconsistently) in order to be a good citizen of App Store land, or one faces app rejection or account expulsion.

This not only hurts the developers that spend a great deal of time and energy building apps, but it also hurts the end users that could have benefited from using them.

Conversely, Android is rampant with deregulation to the point that even malware can enter the system if left unchecked. And because of the diversity between chipsets and hardware and 3rd-party OEM software overlays and additional APIs that make up Android devices, applications do not behave consistently between different devices.

Each platform has extremes that are undesirable and both very desirable at the same time. It all depends on what the needs of the target user is.

Fundamentally, what it boils down to is the difference between one platform of homogeneity and another of heterogeneity.

Without these two things, we would not have innovation in our industry. Innovation and competition is good.

With Android, I have the option of completely replacing my system ROM with one of 3rd-party origin, particularly when or if my OEM decides it’s not worth their time to continue to support my device.

Case in point, I brought my last device, the original 2009 Motorola Droid, from its final 2.2 “Froyo” update to the latest 2.3.5 Gingerbread courtesy of the CyanogenMOD community.

This is an activity fully endorsed and encouraged by Google due to the OS’s Open Source nature — not once have I seen a rooted, custom-ROMed device denied access to the Android Market.

Conversely, while a large “Jailbreaking” community exists for iOS for customizing and adding functionality in an underground manner, custom iOS builds just do not exist openly — they would be considered to be pirated software, like Hackintoshes.

Cupertino has pursued legal action against those who engage in Jailbreaking-type activities, and Apple is constantly finding ways to thwart the efforts of jailbreakers and the jailbroken devices. I just don’t want that to be part of my lifestyle.

I have other things to get done, like actual work.

If I need a custom app written with special libraries, I want to get it installed without some nanny in Silicon Valley telling me what I can and cannot do with my phone according to some stupid set of rules I don’t necessarily agree with.

And development versatility? with Android, a developer can write in any language or platform that they choose, be it Dalvik’s special Java implementation, Adobe AIR/Flash or write totally custom C/C++ libraries and functions in the NDK if the APIs for what they need do not already exit in the Android SDK.

It doesn’t matter to Google — they give developers the power to do whatever they want because it is in Android’s design to be exploited and modified.

At the end of the day, this is why it is likely that Apple will not be able to easily engage the enterprise and special vertical markets to the extent that Android will, because the iOS platform is designed to be heavily consumerized and inflexible in order to prevent tampering.

  • Also Read: Apple and the Enterprise: The Road Forward

I don’t even want to get into issues of mobile hypervisors and other enterprise enhancements and technologies that will further prove the versatility and power of Android in the coming year which you will never see on iOS, unless Tim Cook makes radical changes to Apple’s business model and accommodates partners the same way Android does.

The Inflexibility that makes iOS an excellent consumer platform is also its greatest weakness. Flexibility is Android’s greatest strength, at the cost of some refinement.

So sure, I’ll admit that Android has its flaws. but as a technologist and a power user, I’ll gladly put up with a few quirks and rough edges for the flexibility and power that I have to make my phone do what I need it to do for me.

Are you willing to put up with the flaws and imperfections in Android in order to have the power and flexibility that Google’s mobile OS offers? Talk back and let me Know.

Iris created in eight hours to challenge Siri

Apple’s Siri ‘intelligent assistant’ is doubtless impressive, but as the flagship feature of a new iPhone that’s been in development since the company bought Siri Assistant’s creator back in 2010 you would expect that. Iris, having had a whole eight hours of development time, is rather more impressive.Created during a hack day by staff at Dexetra, Iris – “Intelligent Rival Imitator of Siri” – is an unapologetic nod at Apple’s wise-cracking artificial-artificial-intelligence. unlike the latest incarnation of Siri, however, you don’t need a new phone in order to use it.”When we started seeing results, everyone got excited and started a high speed coding race. in no time, we added voice input, text-to-speech, also a lot of heuristic humour into Iris,” writes Narayan Babu of his company’s project.”Quickly, I created a decent layout and design, and we added all shiny little things to Iris, and what came out was a really good app – for an 8 hours effort that is.”There’s no denying that Iris is impressive: tying in to Google’s own speech recognition system and the native Android text-to-speech system, it reproduces the basic functionality of Siri well. You can ask it serious questions – at which point it searches the web for answers – or more sarcastic queries to generate an amusing response.

Telling Iris to “open the pod bay doors,” for example – a request of the murderous artificial intelligence HAL in the film 2001: A Space Oddessy – returns: “I can’t. I’m at the office right now.”Iris is no Siri: it lacks the deep integration that Apple brought to the table when it purchased Siri back in 2010 to turn the app from a stand-alone package for any iOS device into the flagship feature exclusive to the iPhone 4S. As a result, you can’t set alarms, edit your schedule, or read and reply to messages.for a project which took eight hours to complete, however, it’s impressive – and is likely to get better over time, should Dexetra continue its development.Iris isn’t the only voice assistant for Android, either: while it’s the most Siri-like, existing apps like Vlingo and Speaktoit have been offering voice-activated control for quite some time – and Vlingo in particular is pleased with Apple’s Siri, given that in the days since the iPhone 4S launched the company has seen downloads of its Vlingo Assistant for Android and BlackBerry more than double.the alpha release of Iris is available to download now from the Android Market.

Tags: siri, speaktoit, voice recognition, virtual assistant, iphone 4s, android, iris, vlingo

Live: Join us for Apple’s iPhone event

Welcome to a running live commentary on the iPhone launch. we had some technical difficulties: Notably our Cover It Live set-up blew up so we had to improvise. Refresh the page. we didn’t have time to put it on autopilot.

Here we go.

1 p.m. ET: Tim Cook is out. He reiterates that he loves Apple and that it’s his first product launch as CEO. Via GDGT: “it a privilege of a lifetime” to work at Apple.

He welcomes folks to the room—Apple’s town hall. keep in mind that Cook’s performance will be closely watched.

1:05 p.m. Cook talks retail stores and looks pretty stoked overall. He’s coming off humble, committed and solid. He starts reviewing four product groups starting with OS Lion. It’s also worth noting that Cook has a smaller invite-only venue here.

1:10 p.m. Note that Cook is basically recapping things we already know. Notably that the MacBook Air is kicking some butt in the sales department. MacBook Pro and iMac are top selling notebook and desktop in the U.S. ok, Tim move along. we know Apple is outpacing the PC market.

1:12 p.m. At retail, Cook says Macs are selling about a quarter of all PCs in the store. Overall there are 60 million Apple users. That’s heady growth.

1:13 p.m. Cook moves on to music. here Cook talks about the iPod. It’s no. 1 and has market share above 70 percent “for a very long time”. Apple has sold 300 million iPods. Hmm wonder if this is a swan song.

1:16 p.m. Cook talks up iTunes, no. 1 music store. 200 songs in library. Tops basically every music retailer out there. iPhone 4 accounts for half of all iPhones. Note the stray enterprise reference here. 93 percent of Fortune 500 testing or deploying the iPhone. Jobs would haven’t said that.

1:18 p.m.: here comes the usual Apple better than everyone slide. Customer satisfaction. JD Edwards loves the iPhone. Cook rightly says that all phones will be smartphones.

1:20 p.m. Apple is showing customer satisfaction ratings at 95 percent. Cook says every state has an iPad deployment underway in education. That gets to Apple’s core strength.

1:21 p.m. Let’s get real. up to this point, the Cook talk is largely commercial. Cook said that 80 percent of top hospitals in U.S. testing out iPads. Side-note to that statement: It was just a year or so ago that rival vendors were telling me the iPad was screwed in healthcare because it was too big to fit in a lab coat. Hmm.

1:24 p.m. now we’re getting into the app store talk. Cook hands off to Scott Forstall right after noting there are 250 million iOS devices shipped. iOS crushes Android, RIM and others in installed base. These are July comScore stats. I’m sure Google will beg to differ.

1:27 p.m. Forstall said there are 500,000 apps in the App Store and 140,000 of them are for the iPad. That stat is staggering and illustrates why Android tablets haven’t been able to hang. Customers have downloaded 18 billion apps. Not too shabby.

1:30 p.m. now we’re getting into some meet. iOS 5. Apple has paid developers more than $3 billion. There’s also a new app called Cards. create and mail from iPhone or iPod touch—Does this mean the Touch is still around? The cards do look pretty sweet. Apple prints on high quality paper, delivers via mail. $2.99 in U.S. this app seems like a small thing, but bet it delivers a lot of incremental revenue.

1:33 p.m. a lot of iOS recap coming on. 100,000 develoeprs have been seeded. Notifications are there in iMessage. Push to devices. Camera is confirmed with short cut. Twitter integration. you can also edit photos on device. Safari has been updated with Reader.

1:35 p.m. OK here’s a rant. We’re 35 minutes into this thing and it’s basically a replay of WWDC. That’s fine and all, but let’s get on with it already. Mail updates such as indentations are nice and all, but we need to move on. PC Free is in and this puppy is live Oct. 12.

1:38 p.m. now we’re getting into iCloud. That’s a long run up to arguably the most important launch in Apple’s history. no exaggeration there. as I noted the other day, this iCloud launch is critical. if Apple can’t figure out this cloud thing it will be at a long-term disadvantage. a third of apps are purchased on iOS devices. Syncing is a bitch. iTunes, PhotoStream will be iCloud enabled.

1:40 p.m. There’s a lot of iCloud review going on. Daily backups to iOS. That’s nice and all, but so? Docs, pages et al are in the cloud.

1:42 p.m. OK here’s something interesting. Apple is launching a Family and Friends app. It’s basically FourSquare. Look out. However, Ping was also going to be this huge social network too. Oops. Scratch that. FourSquare is just fine.

1:44 p.m. while this Friends and Family thing may not kill FourSquare, Apple does have more of a clue about location sharing than others—say Google! Cue outlined how location sharing can be set up in blocks of time. End of day location sharing stops. Privacy controls are simple. Sure beats thumbing through settings and turning things off in Android. But I digress—again.

1:46 p.m. here comes the iTunes Match review—keep in mind that it’s yet another review. Apple could have just replayed WWDC. iTunes scans and matches your songs for faster downloading.

1:47 p.m. during this video demo it’s worth noting how much the Internet is blowing up. CNET News struggled—Engadget blew for a bit. GDGT is holding up well as is Verge (This is my Next).

1:49 p.m. Phil Schiller has hit the stage and he’s kicking off the iPod discussion. iPod Nano gets a bigger icon screen that’s multitouch. and bonus for runners. There’s no need for sensors or devices when you take off with your Nano. That’s a huge plus. I refrained from all that sensor stuff. I’ll probably still refrain given I don’t want the Nano reminding me I’m slow as hell.

Schiller continues to talk accessories and watchbands. now the Nano has 16 clock faces. Hmm. That’s handy. Sort of. iPod nano has 7 colors in 8GB for $129. 16GB is $149. they are available today.

1:53 p.m. iPod Touch is most popular game player. iMessage and Game Center on iPod touch. Nintendo’s DS franchise may jsut be screwed. iPod touch is $199 for 8GB, $299 for 32GB and $399 for 64 GB.

1:55 p.m. now the iPhone discussion is up. Meet the iPhone 4S. inside it’s new with the A5 chip. Retina display the same. In a nutshell, it’s the same phone with new engine. 7X faster than previous version. all things being equal I’d rather have the faster network. 4G anyone? There’s also an Infinity Blade game demo. New version of the game is available Dec. 1. That’s nice, but if you want games the iPod touch may be your option.

2 p.m. Back to the phone. iPhone 4S will offer 8 hours of 3G talk time and 6 hours of browsing. 9 on Wi-Fi. Not bad a all. Schiller said that Apple has been working on call quality. The iPhone 4s can switch between two antennas to transmit and receive. Here’s what’s notable: Apple is arguing that its download speeds—2X faster than iPhone 4—and maximum data speeds under HSDPA are faster than 4G devices out there. The iPhone 4S is also GSM and CDMA—biggest thing to note there is Apple’s supply chain can benefit from more simplicity. so the iPhone 4S is a world phone.

2:06 p.m. now Apple is on the camera. It’s 8 megapixels at 3264 x 2448. There’s a 5 lens elements. The argument is that the iPhone is now your point and shoot camera and has face detection and autowhite balance.

2:09 p.m. Apple is taking it to Android cameras. The joke is that you can get a cup of coffee in between taking pictures with the Droid Bionic. The big question for me is whether the camera is really a competitive differentiator. I’m not so sure. Although it all sounds nice. on the video side there’s 1080p realtime video image stabilization.

2:12 p.m. during another video demonstration—the equivalent of tech’s guitar solos—it doesn’t appear that there’s an iPhone 5 in the works. Just based on the timing and pacing of the presentation. Schiller said the iPhone 4S will be the best camera and video recorder they have used.

2:14 p.m. and here comes the voice hooks. here comes the Assistant feature. The Siri acquisition pays off here. The promise: Talk to your device and it’ll just do things like book appointments etc. Siri gives the forecast when you ask what the weather is. this could be a killer feature and spur a few upgrades.

2:18 p.m. this Siri can do a lot and respond to you nicely. it’ll even tell you if you need a raincoat. The implementation and integration is critical. I’m sure that Apple fans will fall even further in love with their iPhones.

2:25 p.m. you know what makes Siri so interesting. The Wolfram Alpha integration as well as ability to search for definitions. College kids will buy into this device wholesale.

2:36 p.m. now it’s time to drop the neutron bomb on handsets. The iPhone 4S will go for $199 for a 16GB version ; $299 for 32 GB; and $399 for a 64GB version. The iPhone 4 goes to $99 and the iPhone 3GS is now free. Sprint is added. Pre-orders start Oct. 7 and its’ available Oct. 14.

2:38 p.m. Cook is back up and reviewing the announcements. See our great Debate in a few minutes on whether the latest iPhone is a dream device.

Apple is holding it’s ’Let’s talk iPhone’ event on October 4, and as usual we will be here providing you with live analysis of announcements as they happen!

Several familiar faces from ZDNet will be joining me in providing minute-by-minute commentary and analysis of Apple’s “Let’s talk iPhone” event as it happens.

See also: Great Debate: is iPhone 5 your dream phone? | ‘Emerging market’ iPhone | Sprint’s iPhone bet | iCloud more strategic | Feature wish list | CNET: Full coverage of iPhone event